The idea of an energy platform may understandably be a bit foreign. But by comparing the idea of a platform methodology with some familiar consumer industries, it becomes much more clear how energy service providers could leverage platform technology to make big changes in their business. An energy platform like Correlate makes it easier for customers to see value in service provider offerings by eliminating unnecessary work, encouraging consistency, and making meaningful comparison and analysis possible.
The Value of a Platform
A platform provides discipline. Platforms force you to interact with your data and your customers in a consistent way. The result is that you will start to see better, faster feedback and ultimately more positive outcomes. Without the protocol of a platform, analysis becomes difficult. As companies put together piecemeal programs that vary so much from one company to another, meaningful comparison and analysis is all but impossible.
Further, implementing a platform to support a methodology serves to eliminate much of the duplicate work that is done between competing service providers. By getting rid of the small, administrative differences between the quotation or proposal process, you can focus on those things that really serve to set you apart from competitors -- like your unique industry insights and expertise.
The ultimate goal of a platform is to assist in the evolution of an entire industry by allowing the needs of the consumer and partner interact with predictability and balance. Without this type of system in place, an industry is not able to grow and scale as it can with a useful platform.
Parallel Industry Examples
Successful platforms exist and are utilized effectively across many different industries. For starters, we can look to the personal financial services sector as an example of successful platform implementation. A financial services company like Edward Jones provides its platform to independent licensed financial services advisors. Those advisors are then able to leverage the analysis and technology behind the Edward Jones platform to qualify investment strategies, engage in consistent analysis and provide their clients with the best possible recommendations for achieving their investment goals. If we dig a bit deeper into the financial services sector and explore the emerging FinTech segment, you can see innovations like Mint.com , Personal Capital, Betterment, Wealthfront and Future Advisor taking the above example a few steps further.
Similar platform innovations will take place within the energy industry.
How Correlate Leverages the Platform Methodology
The Correlate platform may be easier understood through the lens of an industry other than energy, but that is only because the platform methodology is rare within infrastructure industries. This is not because it doesn’t work, but only because no one has succeeded in its implementation thus far.
The Correlate platform is a discovery and engagement methodology built around the customer experience. It pairs a uniform qualification standard with a results based performance standard to enable the service provider and customer to both achieve their goals. By leveraging the data that is produced by modern software and technologies and combining it with access to the world’s best energy expertise, the Correlate platform allows service providers to incorporate their products into custom energy program scenarios which offer customers the holistic energy solution they want and in turn, scale much faster than would otherwise be possible.
The platform methodology works and it will bring big changes to the energy industry.
If you’re ready to learn more, contact us.