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How to Identify Your Energy Management Goals

April 28, 2017 / by Max Dworkin

According to one recent poll, less than half of Fortune 500 companies have explicit energy goals in the form of greenhouse gas emissions target, a broader energy efficiency target, or a combination of the two. As more companies begin to realize how effectively energy management can help achieve core business goals, the more companies will come to understand that they must manage their own energy needs better.


Following are just a few ways that you go about identifying energy management goals for your company that will propel you towards a strategic energy management plan.

Choose Strategic Correlations

In the vast majority of cases, strategic energy management is not an end in and of itself. Rather, businesses invest in strategic energy management to further other business goals. Remember, a correlation is “a mutual relationship or connection between two or more things.”  In order to set energy management goals, it is important to align your energy management efforts with these high level business objectives.

For instance, if you have a business goal that keys in on reducing overhead costs to buoy your bottom line, then your energy management goals may be targeted specifically towards reducing energy costs; while if you are focused on increasing productivity, you should target building performance and occupant comfort.

Get Input from Key Stakeholders

No matter how much you care about strategic energy management and implementing goals, you cannot go it alone. Effective energy management takes a team effort, so when you are going about setting goals, it is important to get buy-in from key stakeholders that will be participating in the activities that will ultimately help you reach those goals. While you don’t need to consult with every employee, it is a good idea to speak with team leaders throughout the company that will be expected to execute on your energy management plans.

Establish a Baseline

As soon as you have an idea for a measurable energy management goal, it is critical that you establish a baseline measurement for those goals. Without a baseline, you will not be able to know if you are making changes that are directing your towards your energy management goals if other factors are influencing your data.

Depending on what your goals are, the process for establishing a baseline will be different. There are many examples of state and local government policies that help, and in some cases, mandate baselining and benchmarking activities. Getting a head start on baselining will help clarify your goals and better inform how different properties use energy.

Energy Management Goal Templates

Some examples of energy management goals that could make sense for your situation include:

  • Decrease energy use by X% over the next X years
  • Reducing energy costs by $X over the next X months
  • Increase sustainable energy sourcing by X%
  • Reduce greenhouse gas emissions by X% over the next X quarters

Note that each of these sample goals has a time component. If you do not make your goals time bound, you will have no luck measuring your progress and knowing whether or not you are meeting these goals.

For even more details on how to get specific about your energy management goals, check out our blog 5 Steps to Setting Corporate Energy Management Goals that Make Sense.

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Topics: energy management, energy consumers

Max Dworkin

Written by Max Dworkin


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